Manage all your digital and mobile marketing all in one place. Create profiles and segmentize your customer base using custom parameters like buying frequency, age, and location. Plan out and design personalized messages and let Maropost deliver emails and SMS automatically for you. Automatically send the right messages at the right time, thanks to a smart message scheduling module. This includes an easy-to-use Journey Builder with drag-and-drop functionality for email design and behavioral triggers for custom content and offerings. Maropost provides you tools to help personalize your engagement with customers. What is unique about Maropost Marketing Cloud? Essential is priced at $1.25, while Professional and Enterprise cost $1.00 and $0.80 respectively. They are all priced using the cost per mille (CPM) or cost per thousand messages model. Maropost offers three pricing plans: Essential, Professional, and Enterprise. This means the suite can function seamlessly in real-time with 10 other applications. Maropost supports up to 10 concurrent API calls. Also, it has custom integrations as well. These include popular apps like Salesforce, Shopify, Zapier, and Netsuite. The product also has one-click integrations with other solutions. HubSpot Marketing starts with a free plan as part of the company’s intent to facilitate the end-to-end critical operations of sales teams, offering a dedicated CRM that is free to use and a Sales Hub with a plan likewise starting at $0 per month. From there, it will generate a report on your strategy’s impact and contribution to sales. The process doesn’t stop here, as it also allows you to give all valuable leads personalized paths to purchase and turn them into paying customers. HubSpot Marketing gives you tools like contact forms and A/B tests to develop successful lead generation strategies and decide which visitors have the genuine potential to become qualified leads. The vendor has an appealing free trial where you can tinker with the features at no cost. It allows you to create compelling calls-to-action and personalize messages to address the specific needs of your visitors. The software will further assist you in preparing and optimizing relevant and engaging content and distribute it to the right audiences. It has drag-and-drop functionality to design attractive websites with responsive pages regardless of the device used by your visitors. HubSpot Marketing provides an advanced system that brings all of your marketing efforts together, helping your team grow traffic and increase conversions. The best marketing software for small businesses may not necessarily be the cheapest, but they must always provide value for money. We picked the products based on their ease of use, robust features, and wide usage after all, if it’s popular, then it must work for most users. Now, let’s proceed to our list of the 15 best marketing software for small businesses. Here are the top benefits of using marketing software tools. These solutions help marketing teams achieve objectives, including business growth in a slow economy, big data management, and digital transformation, among others. At affordable costs, they have become indispensable tools for small-scale teams wishing to simplify the process of running challenging marketing campaigns. Marketing solutions can be used by companies of all sizes and industries.
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